Engage Your People. Activate Your Customers. Drive Impact.
Becoming a Frontline Supporter connects your company to veteran impact through the programs, platforms, and campaigns your employees and customers already care about.
The VFW Foundation Frontline Supporter opportunity is for companies that want their engagement to go beyond a logo placement. Frontline Supporters gives you the infrastructure, mission, and proven track record.
Corporate Activation at National Scale
Your Brand. Your People. One Mission.
If you want to support veterans in a way that’s visible, meaningful, and genuinely connected to your business, Frontline Supporter relationships are built for exactly that. It’s the VFW Foundation’s corporate activation platform, an engagement model that puts your employees and customers in the frontline, at the center of the impact.
Frontline Supporter relationships are scalable, repeatable, and built around your goals. You bring the audience. We bring the mission, the infrastructure, and the credibility that make it land.
The result is a campaign your people are proud to be a part of and one that produces real, reportable outcomes for veterans and their families.
Three Ways Frontline Supporters Activate
Employee Giving & Engagement
Activate your workforce into active mission supporters. Frontline Supporters receive the toolkits, templates, and infrastructure for payroll deduction programs, corporate matching campaigns, volunteer activations, and a forthcoming Airline Miles Donation Program. Companies with veteran employee resource groups find immediate alignment here.
Retail & Customer Campaigns
Engage your customers to power the mission. Round-up campaigns, percentage-of-sales promotions, and collaborative Veterans Day or Memorial Day activations create customer-facing moments that drive impact and brand affinity. Sport Clips and Burger King each run national campaigns through this model, activating thousands of locations with a single, unified message.
Supporters in Action
Leading Brands Are Already Powering the Mission
The gold standard in Frontline corporate activation.
Sport Clips has built one of the most recognized veteran-support campaigns in American retail through the VFW Foundation’s Help-A-Hero Scholarship Program. Their annual round-up campaign activates barbershop locations nationwide, turning every customer transaction into a contribution to veteran education. The Sport Clips model is what Frontline Supporters was built to enable.
Proof that customer campaigns can move at national scale.
Burger King activates thousands of restaurant locations in a campaign that brings the VFW Foundation’s mission directly to customers. Their campaign demonstrates what’s possible when franchisees align its customer base with veteran impact: generating significant donations, meaningful visibility, and measurable engagement across a distributed retail footprint.
Every Level Is Built to Grow
Frontline Supporter relationships are structured to meet companies where they are, and scale with them over time. Benefits at each level are customized to your goals, your audience, and the programs that align with your corporate priorities. All levels include a 10% contribution to the VFW Foundation Impact Fund.
Participating
Featured
Premier
Flexible Investment. Customized Engagement.
Bring your employees and customers into the mission. Frontline Supporters are organizations that activate their workforce and consumer base through customized fundraising campaigns designed to support veterans and military families. Our investment tiers provide varying levels of visibility and recognition, but every supporter receives personalized stewardship and a strategic engagement plan that creates value for both your organization and the veterans, service members, and military families we serve.
The VFW Foundation Impact Fund
Every Frontline Supporters relationship includes a 10% contribution to the VFW Foundation Impact Fund: unrestricted capital that sustains infrastructure, innovation, and the Foundation’s highest-priority needs. For your brand, this means your engagement doesn’t just power a campaign. It strengthens the national organization behind every campaign you run together.
Let’s Put Your Brand to Work for Veterans
Frontline Supporters meets your company where your audience already is and gives your employees and customers something worth rallying behind. We’ll build the campaign around your goals, your calendar, and your capacity. The mission is already here. Let’s power the mission together.
Other Ways to Power the Mission
Frontline Supporters is one of three ways to engage with the VFW Foundation. If employee and customer activation isn’t the primary fit, explore the other pathways below.
Visionary Supporters
Enterprise-level strategic relationship with the VFW Foundation. National visibility, convention access, and founding supporter recognition at the Premier level.
National Program Supporters
Align your brand with a national area of veteran impact: Education, Military & Family Support, or Digital Engagement.